As an IBM Big Data Partner for advanced data analytics, Saffron Technology is pleased to be attending the IBM Information On Demand 2012 conference and EXPO from Sunday, October 21 – Thursday, October 25, 2012.
We’ll be demonstrating Saffron’s advanced data analytics capabilities on our stand and helping companies understand how hybrid data analytics can remove risk and deliver competitive edge.
Using advanced data analytics to transform risk into opportunity
Saffron is a disruptive, advanced data analytics technology which works much like our own human brains.
By unifying multiple, complex sources of ‘Big Data’, like news feeds, social media, video, customer records and unstructured text into a single memorybase – you can make better decisions based on all the available data.
With all of this intelligence unified for real time sense making, you can answer important questions.
Who, or what is related? When did this happen before? What action did we take last time?
You can even use Saffron advanced data analytics to make predictions about what will happen next:
- Consumer choices: Find patterns and similarities from rich data sources. Who else is like this customer? How will this customer likely behave? Who do we anticipate will churn?
- Maintenance: Anticipate which parts need to be replaced before scheduled maintenance.
- National Security: What the bad guys will do next?
- and more…
“Our clients are drowning in a sea of data,”
These were the words of Les Rechan, General Manager, IBM Business Analytics to 2,500 IBM business partners during Sunday morning’s keynote address at the 2012 Business Partner Summit at Information on Demand. According to Rechan $0.15 of every IT dollar is now spent on analytics.
Here at Saffron, we predict that from 2012 forward, the automation of cognitive thinking by machines is going to change how we make decisions.
Using associative memory technology – our advanced data analytics tools can assimilate the vast amounts of data being gathered by organizations into human like memories, which are constantly learning and reasoning in real time.