Helping you make sense of a complex world
Saffron’s Brain-Like Analytics, based on our patented Associative Memory Technology, solves the problem of capturing complex, big data streams to create actionable intelligence. Saffron works the same way human memory works to process the high velocity world around you. By storing memories of connections and counts in their context and learning in real time as information changes, everyone in your organization can make sense of complex data to assess risk, anticipate future events and take intelligent action.
I meet with business leaders who are responsible for using data as strategic assets to improve market positions and return on equity. They share many stories about the “unavailability of intelligence”. They have a lot of data stored, they have invested in a variety of technologies in which to collect data – ERP, SCM, Traditional CRM and now Social CRM – and BI tools to analyze it. But they say they are still “dumb” in their ability to use the data. Information sits in data warehouses requiring “Data Scientists” to develop models in order to apply it.
The lead time from information need to information delivery is too long – if even hours – it is still too long. Its time for a more intelligent, democratized approach to data analysis. We are on mission to solve this problem by delivering real time, unified, associative analytics to everyone, leading to faster and more accurate data driven decisions across the enterprise.
Gayle Sheppard.Chairman and Chief Executive Officer - Saffron Technology.
How it works
Saffron is a scalable and transactional Big Data store. Saffron Memory Base stores knowledge and patterns. The analytics engine retrieves similar and related data from the Memory Base. Saffron learns from and unifies structured and unstructured data sources (text, articles, emails, call logs, numbers, events, etc..). It is schema-less and non-functional. It can model combinations of functions and non-linear functions. Saffron memory store deploys fast (weeks) and is very lean; there is no need for knowledge engineering by PhDs, and you can use it at all levels of your organization.
Who uses Saffron?
Our customers are innovators – in academia, brands, corporations and government. They’re engaged in high-stakes research, financial analysis, risk management, supply chain operations, manufacturing, national security, FMCG and social media marketing.
Although they already have sophisticated data analysis, statistical measurement, and online search tools in place, they use Saffron to make sense of it all and to operationalize that knowledge. They need to know the critical connections between people, places, events and things. They need to see the the frequency and context of those associations. And they need to make knowledge available at every level of the orgnization in real time, to help everyone make better decisions.
The Saffron business case: 10-20x return on mission
One global manufacturer has experienced a 10x return on cost of ownership versus savings in year 1. And because there are always new problems to solve, this is a recurring business case. In year 2, ROI is expected to grow to 20x.
