- SaffronAdvantage(TM) for Sales Intelligence
- How does it work
Saffron Advantage is an all source intelligence sense making tool that can take any data source, structured or unstructured, inside your company or outside your company, and unify and bring it together.
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- Use Cases
SaffronAdvantage(TM) empowers frontline staff without specialist skills, to discover crucial relationships, deliver competitive campaigns, or to optimize customer acquisition strategies.
Key Uses in Strategic Sales
- Realtime sensemaking: Discover what is new or interesting without looking
- Reduce time to know: 500,000 times faster than reading
- Decision support: Up to 10X improvement in operational decision making
- Connection & similarity analysis
- Intelligence for volatile environments
- Unify Data Sources: Handle internal and external data sources
- Unstructured data: Process text, customer records, news, social media etc
- Anticipation: Predict future events using pattern recognition
- Saffron Explained
"To make the best possible decisions, frontline decision makers need to bring all the available evidence to bear in the critical moment."
- The 3Cs - Connections, Counts & Context (just like human memory)
- Why traditional BI is too slow for today's world
- Big Data Analytics - Unifying Structured & Unstructured / Internal & External Data
- The Basis of Intelligence (Connections, Counts & Context)
- Saffron MemoryBases work like Human Memories
- Video Resources
"Strategic Sales Intelligence means answering new questions and exposing unknown connections in real time, as events unfold."
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