We create personalized memories from for everything from vehicles to people

The arrival of ‘big data’ raises the need for big individualized memories to leverage all that available experience...

Business Intelligence without rules sees 10 to 20 times return on mission

Natural approach sees 10 to 20 times return on mission... When people make decisions, we recall our past experiences to find the analogies and similarities... What was like this situation? What was different? What did I do? How did it turn out? This is the way the world works… except in business where increasing focus on data has meant more rule based decision-making... “Less than 20% of information we need […]