Natural approach sees 10 to 20 times return on mission.
When people make decisions, we recall our past experiences to find the analogies and similarities. What was like this situation? What was different? What did I do?
How did it turn out?
This is the way the world works… except in business where increasing focus on data has meant more rule based decision-making.
“Less than 20% of information we need to make decisions is stored in the company’s data warehouses. A new approach is needed… DBMS are not capable of handling and searching through all the types of data we have – email, text, voice, video… ” – Donald Feinberg, Gartner VP
High Velocity, High Complexity, High Diversity
A fuzzy world of diverse, complex and disorganized data sources can’t accurately be explained via tables and SQL queries. Indeed, 80% of the answers can’t even be found within your business.
Big Data is not just big in volume but big in velocity as intelligence goes real time.
According to Forrester – current BI technologies are “falling short in the ever-faster race” to meet business needs. (Download report free)
Unlocking experience unlocks ROI
Like natural human intelligence, Saffron focuses on how People, Places and Things fit together.
Like a true corporate memory, it doesn’t require rules, models or statisticians. You don’t even have to decide what to include or exclude. Everything you can know is included.
One global manufacturer has experienced a 10x return on cost of ownership versus savings in year 1.
And because there are always new problems to solve, this is a recurring business case. In year 2, ROI is expected to grow to 20x.
Democratized and operationalized.
BI is no longer just for forecasting, or just for management. Democratized data means real time intelligence within your company. Available to anyone and everyone as needed to get the job done.
Saffron Advantage: experience intelligence without rules.