SaffronAdvantage enables you to quickly form a reliable contextual awareness of key entities - such as who, what, when, where - that are relevant to a given situation. All source material - structured and unstructured - is automatically represented in SaffronMemoryBase as a massive network of memories for every entity - every person, place, and thing in your data. Each entity memory is an analytical starting point of its own, and allows the user to quickly "fly through" the entity network - discovering the associations between entities in context of who, what, when, where, how, and why they are associated.
The data source evidence is also indexed to these associative memories, enabling clear "down to the sentence or snippet" level traceability for unstructured sources, and to the record level and field level for structured sources. Context-dependent, these associations allow the user to focus on what's relevant to the search or query, rather than having to read documents or navigate the usual "balls of yarn" produced by conventional data analytics and business intelligence tools.